Cheap products with “made in China” labels are dying away. What comes next is China’s design era. This report tells why and how China’s design industry will rise.
Different from a decade ago, low-cost manufacturing is moving away from China into countries like Vietnam and Cambodia. As the economy of China matures, it’s time for a new strategic development plan. The Chinese government is eager to change China’s core competitiveness from manufacturing to culture. Building an innovation-driven nation is one of the strategic goals.
Design is at the core of the innovation industry. Considering the firm manufacturing foundation built over the past few decades, industrial design has the potential to be the lead in the economic transition.
This research project aims to help the leaders of China understand the value of design, and establish strategic models to promote design. In this one-year project, a large amount of literature was studied, and experts were interviewed. By examining example countries, and understanding China’s own situation, insights were gained from an analysis and comparison.
As the outcome of the research, recommendations were made for the Chinese government. As complex as China’s situation is, the resulting recommendations are not designed to be the “be-all and end-all” blueprint, but rather an inspiration for China to start taking action.