SXSW Logo: I created a SXSW logo for the SXSW music festival convention. The S/SW would be a unique concept for the music festival. The logo contains more simplicity and reads visually to the people who are going to attend the convention.
SXSW Convention Guide: I designed a convention guide for SXSW music festival. The convention is more modern and contemporary. The cover and visual concept creates a more modern look and feel to the present day music events and concerts. I included some information about the festival, various artists, schedules, festivals, and other main events. The imagery and photography create excitement and are more in respect to the main music artists who have attended different music genre events. I created variety on the photography. I used a two column create to make all the information and images consistent throughout the convention guide. I also included the logo to emphasize its main event. The map and the schedule shows events and places. The sponsors that are in the last spread are mainly correlated with the music festival. This is a printout of the music festival convention guide. It is laid out in a booklet format and shows the the same content.
SXSW Tote Bag: The SXSW tote bag is one of the giveaways. I explored various colors of the tote bags and included contrasting colors of the same logo. The logo provides a straightforward emphasis on the design.
SXSW Lunch Box: The SXSW lunch box is more modern and retro like to relate to music brand. I put the logo on the lunchbox to provide a simple and straightforward look. The logo stands out more.
SXSW Compass: The SXSW compass is more like subtle giveaway concept. I also included the logo on the compass. The music logo would emphasize the giveaway concept in subtle ways.
SXSW Website Design: The website design provides more information on various music events, giveaways, and accomodations. The photos are laid out and integrate with the text in a consistent way. The logo creates emphasis for the music festival. People who are music lovers and attendees can also access the website for more information on the convention.
SXSW Instagram Profile Mockup and Instagram Branded Posts: The music festival contains instagram posts to show various artists and events. The Instagram profile mockup contains a brief overview of the music festival. People can also access this convention on Instagram for more information.
