Dévire is a brand that seamlessly blends the beauty of nature with the artistry of artisanal craftsmanship. It represents a vision of simplicity, authenticity, and a deep connection to the natural world.
Dérive, a captivating hand and body soap brand, derives its name from the French word meaning 'drift' or 'wandering,' evoking a sense of purposeful exploration and immersion in the natural world.
The client's task was to create a brand that harmoniously integrates the allure of nature and the skill of artisanal craftsmanship. The objective was to develop a brand identity that resonates with individuals seeking a sensory escape into the natural world.
The inspiration for Dévire was drawn from the serene beauty of nature. The minimalistic logo signifies the brand's dedication to the refined artistry and meticulous craftsmanship infused into each product. The chosen color palette of beige, green, and charcoal was carefully selected to evoke a warm, earthy, and serene atmosphere. Beige represents natural simplicity and warmth, green symbolizes the vibrancy of nature, while charcoal adds depth and sophistication. Collectively, these colors aim to create a harmonious and captivating visual experience.
