July 2021 Branding
Megabus re-branding
The project stems out from the request of applying a hard restyling to the logo of an already existing brand. The company now, has a bolder and more professional look, coherent with its services.
Together with the creation of a new logo, a new visual identity has been developed to support all the brand's applications.
What follows is the construction of a brand book, which showcases the opportunities and rules of the updated design.