In the process of at least one year, including iterations and changes in the concepts and approaches of the open-source tools developed by the company, visual pieces are created where their attractiveness and greatest aesthetic value lies in their simplicity, the use of gradients and textures to game mode with lighting centering the action and focus on forms that intermingle or morph with others. And values as ethereal and nebulous as agility, expansion, lightness, freedom, sophistication, and transparency, are linked and closely related to other clearer and more precise ones such as expansion, connection and flexibility.
The result is a set of illustrations that make up Loft's current visual imaginary.
The result is a set of illustrations that make up Loft's current visual imaginary.
All of them developed as a set of attributes to be exposed, thus complementing a narrative not only in social networks and in any other medium in which Loft communicates, but also to present an artistic, clean, respectful alternative and connected to Loft's worldview. and its products, talentedly and intellectually developed by a diverse and multicultural group of code enthusiasts.
These images are a small sample of the constant growth and maturation of the brand, how it sees itself, and its projection.
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