Cadillac Rail Experience

THE NUCLEUS An Interactive bracelet that embodies every aspect to the rail experience.
With many key features, this piece becomes the center piece that allows you to control your experience, from start to finish.
 
NATURE GLASS  An Interactive window that peaks into the surroundings of the European landscape.
 
A wall with many ideas. This glass allows for a complete transformation of the club car, and allows the user a new look at their homeland. The travelers will see visual typography in real time overlaying the landscape that Cadillac bad pin pointed as a point of interest. 
 
The glass gives you information, opportunities for a closer look, and links back to the bracelet to save the information for future conversations and insight.
THE ECO WALL  An Interactive and adaptive wall that connects to RFID technology within the bracelet.
 
The Eco Wall is a data driven wall that pulls information from everything like volume within the cab, beverages circulating the area, and amount of people inhabiting the space. This information is then placed along onto the wall in a color and scale driven experience.
THE BIOSPHERE  An Interactive bracelet that embodies every aspect to the rail experience.
 
An enlarged living space allows for maximum comfort and relaxation while on the train. Each cabin is equiped with its own glass screen used in pair with the bracelet and iPad that was given to the travelers at the begining of the trip. 
BIOSPHERE SCREEN  An Interactive platform that allows for complete customization within the biosphere.

Completed with music personization, aeromatherapy, weather control, train service, and real time travel information. This surface activates and sycronizes with the bracelet, allowing for the best settings per traveler. 
THE REACTION  An Interactive bracelet that embodies every aspect to the rail experience.
 
With many memories to be made within the trip, a keep sake of a wine bottle customized per each traveler would be mailed out, with the users hand selected wine from Bordeux. 
Cadillac Rail Experience
Published:

Cadillac Rail Experience

To create an experience that brings the Cadillac brand into the European market. This experience was created by Elizabeth Moroz, Claire Dossin, Read More

Published: