dude, sweet chocolate packaging
UNIVERSITY OF NORTH TEXAS
SPRING 2022
PACKAGING DESIGN
KAREN DORFF
PHOTOGRAPHY
JULIANA HERNANDEZ
PACKAGING, STAGING, & POST-PRODUCTION
NIC NGUYEN
AWARD
GRAPHIS NEW TALENT 2023 | SILVER
SPRING 2022
PACKAGING DESIGN
KAREN DORFF
PHOTOGRAPHY
JULIANA HERNANDEZ
PACKAGING, STAGING, & POST-PRODUCTION
NIC NGUYEN
AWARD
GRAPHIS NEW TALENT 2023 | SILVER
OVERVIEW
DUDE, SWEET is a gourmet chocolate boutique in Dallas, Texas specializing in dark chocolate. Renowned Chef Katherine Clapner founded DUDE, SWEET and personally crafts each of their products. They offer a variety of different products and flavors. However, following the onset of COVID-19, opening new physical boutiques was difficult. The subsequent rise in online shopping has triggered the need for a redesign because it puts DUDE, SWEET in more direct competition with various niche chocolate companies that have more compelling packaging designs.
The target audience is people who like dark chocolate and who have adventurous palettes. These people tend to be in romantic relationships and may buy chocolate as gifts for their significant other. They also value quality over quantity and don’t mind spending a bit more.
OBJECTIVE
To create packaging that sets DUDE, SWEET apart from other chocolate boutiques. The redesign will communicate the quality of their products through a visual system and separate them from cheaper, household brands like Hershey’s. The new packaging will make the shopping experience, as well as the eating experience, feel more luxurious and indulgent.
DUDE, SWEET is a gourmet chocolate boutique in Dallas, Texas specializing in dark chocolate. Renowned Chef Katherine Clapner founded DUDE, SWEET and personally crafts each of their products. They offer a variety of different products and flavors. However, following the onset of COVID-19, opening new physical boutiques was difficult. The subsequent rise in online shopping has triggered the need for a redesign because it puts DUDE, SWEET in more direct competition with various niche chocolate companies that have more compelling packaging designs.
The target audience is people who like dark chocolate and who have adventurous palettes. These people tend to be in romantic relationships and may buy chocolate as gifts for their significant other. They also value quality over quantity and don’t mind spending a bit more.
OBJECTIVE
To create packaging that sets DUDE, SWEET apart from other chocolate boutiques. The redesign will communicate the quality of their products through a visual system and separate them from cheaper, household brands like Hershey’s. The new packaging will make the shopping experience, as well as the eating experience, feel more luxurious and indulgent.
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ORIGINAL LOGO & PACKAGING
THUMBNAIL SKETCHES
TIGHT SKETCHES
CHOCOLATE BAR
TRUFFLES & CACAO POWDER
