Following the ‘design is…’ assignment challenge, I created a visual identity for the australian graphic design awards. I used a bold logo design in blue which was inspired by Neville Brody’s slab text in his book design using the title and subtitle to fill the page in order to emphasise its importance. 

The logistics of the logo were given direction through the Bundanon art centre logo which uses the same two letters of U and N connected together to suggest the letters. For the colour and composition of text I used the letters U and N as a recurring image within the logo and visual graphics to create a cohesive identity. Using these visual identities, I created an exhibition guide, entry wall design and instagram post.

Exhibition Guide

Instagram post