01
Overview
YEAR
2023CLIENT
Futureberry, a consulting agency based in Milan. Futureberry deals with shaping new ideas, creating tools, and developing skills to help brands and companies innovate in their relationship with consumers.
PROJECT
Design and development of corporate website
STEPS
Competitor analysis
Previous website analysis
Storytelling & Art direction
Copywriting
Information architecture
Prototyping
Development
02
Approach
GOAL
Design a website that truly reflects the unique essence of Futureberry, highlighting the company's services and its distinctive and unique working method.
CHALLENGES
1. Convey the extraordinary diversity of Futureberry while maintaining a distinctive and credible approach.
2. Communicate the company's skills and accomplishments without showcasing them through a traditional portfolio.
SOLUTION
Our choice was to elect a guiding concept for the design. Method&Magic became the thread of our narrative: it allowed us to convey the character of Futureberry both visually, with an art direction stemming from these two concepts, and in terms of writing and content organization.
03
Concept
Two souls, endless possibilities. Method and magic are two voices, two souls, and two spirits that, in their encounter, describe the Futureberry approach.
METHOD
"Method" describes competence, experience, and project management: each project is the result of a methodical and well-structured approach, where the company leverages its expertise to deliver results that exceed our clients' expectations and have long-term impact.
MAGIC
"Magic" is the distinctive touch of Futureberry, the ability to transform its expertise into unique and functional experiences aligned with the clients' objectives, thanks to the power of its inspiration.
These two souls are fused and, at the same time, they have individual strength. They elevate and amplify each other in every project.
04
Art direction
TYPOGRAPHY
Two souls and two fonts, the method represented by Helvetica Neue, a font with geometric and linear construction, associated with Crave Aura, a font with handwritten characteristics.
The typography is used in different weights to provide the necessary hierarchies for displaying and easily accessing the content.
COLORS
Starting from purple, the brand color, we derived a dark background color, a choice that reduces the energy consumption of our electronic devices and causes a lower environmental impact of the website. The selected non-solid whites and grays ensure good contrast with the backgrounds and make the website accessible to all users.
The secondary palette, which we also applied to the logo, consists of a red and an orange that enhance the chosen primary colors and are used to emphasize specific content.
LAYOUT
The main feature of the designed layouts is to organize content in overlapping pockets, making navigation more interesting and giving the user the impression of rummaging through the site and making small discoveries.
INTERACTIONS
The web tool has allowed us to design interactions that illustrate how the magical soul, in fusion with the method, creates a new result that characterizes Futureberry's way of working.
Through various interactive elements, the website provides users with the opportunity to experience the personality of Futureberry firsthand.
The designed interactions draw inspiration from the imagery of magic, incorporating small gimmicks that evoke surprise and discovery.
05
Information architecture
and navigation
Homepage
Company
Approach
Services
Collective
Journal
Contacts
