Launch campaign for the Tata Manza - a leading Indian-made sedan
Credit: Creative Director and Copywriter
Tanuka San
Tanuka San sequel
Radio1
Radio2
Radio3
Digital engagment campaign
We gave people the chance to outsource Tanuka San's anger in the form of video messages.
5 short videos we created where Tanuka San displayed escalating levels of anger, from disappointment (shaking his head) to anger (cracking his knuckles) to blind rage (unsheathing a Samurai sword). These could be shared with friends on facebook along with a personalised message. The activity was hosted on a microsite angrytanuka.com
