Kool Beans is a brand developed in a team project for an artisanal food service. The branding revolved around the concept of a pop-up food shack serving local and properly sourced dishes. The visual theme aimed to create a friendly and 'young' feel, with the general target audience being those aged around 16-30. A main aim of the project was to encourage people to learn about good quality food and how it is sourced; from how food is harvested to how it is imported to our tables! 

The overall design theme focused on fun illustrations and a green-first approach. It's Kool to be conscious!