Caspian Ievers's profile

The taste of Chile

Brand positioning
Capturing the taste of Chile
Uncovering and visualising the true story of Chile’s premier wine makers for their new Asian audience.

Cino Manos’ history is full of discovery. In the late 19th century their founder Emilio Bouchon left Bordeaux and came to Chile, looking for the perfect location to grow grapes. Starting in the mountainous landscapes of the Colchagua Valley the family continued to explore the region looking for areas that would provide ideal micro climates for different grape varieties. 
Today the estate is entirely owned and run by the Silva family. 

Their children, the 6th generation, are now also starting to follow in their parent’s footsteps. This history and the passing down of knowledge became the backbone to the project; typefaces were chosen to reference a time where craftsmanship and hard work was key to success, warm terracotta accent colour references the fertile soils, and the family’s journey across the world and through the valleys is refelcted in the stylised contour drawings.

The taste of Chile
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Owner

The taste of Chile

Published: