On mothers day all brands celebrate and create special offers for "the perfect mom", but what about the others? there is a lot of teen moms that everyday struggles and work double hard to move forward.
We decide to say something for them, give support in their day and reveal a forgotten reality. Watch the case study:
To not only stay in the speech, we uploaded a photo album on Facebook that worked as a mothers day catalogue for teen moms.
We offered them special discounts and surprise gifts to the one that dare to tell their stories in our fanpage to generate more interaction & engagement.
This campaign was made with Zero Budget and with no brief from the client.
We proposed a good idea on our own will, based on our target's insight and the motivation to help someone through advertising.
Hundreds of teenager's mom real testimonies posted by own will on brand's Facebook Fanpage
Creative Idea: Camilo Bravo, Pablo Burgos & Camila Trombert
Art Director: Diego Lopez
Video Edit & Director: Rodrigo Medina
