LUSTER

Luster is based women's fashion house that is renowned for its premium materials and classic Parisian aesthetic. The brand is known for its timeless designs that are both stylish and elegant.
In recent years, the fashion industry has undergone rapid changes. New technologies have made it easier for brands to reach their customers, but they have also made it more difficult for brands to stand out from the crowd.

Luster is aware of these challenges, but they are not afraid to embrace them. The brand believes that its classic approach to a modern aesthetic is what makes it unique and differentiated.

To reflect this Luster has developed a contemporary creative expression that embodies the same direction and appeal. The brand's new visual identity is both stylish and elegant, and it helps to capture the essence of Luster's brand identity.

The new visual identity is being used across all of Luster's marketing materials, including its website, social media, and advertising campaigns. The goal is to help Luster reach a wider audience and to show customers what makes the brand unique.

Luster is a brand that is confident in its identity. The brand knows that its classic approach to a modern aesthetic is what makes it special. By embracing this, Luster is well-positioned to succeed in the ever-changing fashion industry.

Client: Luster   —   Industry: Fashion Brand   —   Year: 2023   —   Creative Direction: juliet
I create complex logos that are simple and memorable for users.

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Luster Logo
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Luster Logo

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