Motor City Filmic (MCFilmic) is a cutting edge video production company, where visual storytelling takes center stage. We designed a brand identity that resonates deeply, seamlessly melding the timeless charm of vintage movie posters with a hint of futuristic intrigue.
Our solution marries retro aesthetics with modern sensibilities, resulting in a brand identity that is both sophisticated and enduring. Tight kerning and a custom lettering mirrors MCFilmic's dedication to precision, transforming ordinary scenes into captivating narratives.
With a refreshed look, MCFilmic is poised to make waves in the world of videography.
Thank you.
Client: MCFilmic
Creative Direction: Cristina Magaña
Brand Design: Will Callis
Creative Direction: Cristina Magaña
Brand Design: Will Callis
Graphic & Presentation Design: Will Callis
Photo: Aline Viana Prado
Degular: James Edmondson
Droid Serif: Steve Matteson
