Truly Diapers Official Logo

Truly Diapers Logo before rebranding

I presented 2 option concepts for Truly Diapers logo. I named it Rainbowcheer and Rainbowpuff. These concepts pay homage to the original rainbow concept logo. Eventually Rainbowpuff concept was approved.

The strongest suit of Rainbowpuff concept is its color flexibility. The colors can change depending on the background to match its contrasts and it can adjust accordingly.