Summary
Entrepreneur, investor and business mentor Marcel Heim gets a brand identity from eigengrau.
• Branding
• Corporate Design
• Brand identity
• Printmedia
Shaping and treading paths to success
As an entrepreneur, investor and business mentor, Marcel Heim has helped numerous Canadian companies realize their potential and achieve sustainable growth. With extensive C-level and senior management experience in mid-sized companies as well as world-renowned companies such as Shell, Lindt & Sprüngli and Philips Semiconductor, he knows how to navigate paths to success.
Initial situation
Some time has passed since the Comodore 64. His reputation as a tireless supporter and inspiring trailblazer has made him a sought-after figure in the industry. Yet, until now, he lacked a professional and consistent image that reflected his expertise and values. For this reason, Marcel Heim turned to eigengrau to create a brand identity with a strong character.
Goals
• Reflection of Marcel Heim's personality
• Development of a professional corporate design
• Modern and timeless design that conveys trust and credibility
• To stand out from other management consultants through a distinctive visual identity
• Use of targeted colors, fonts and graphic elements to communicate the desired attributes
• Development of a professional corporate design
• Modern and timeless design that conveys trust and credibility
• To stand out from other management consultants through a distinctive visual identity
• Use of targeted colors, fonts and graphic elements to communicate the desired attributes
Realization
When implementing the corporate design for Marcel Heim, we took a close look at his personality and professional background. Since we are based in Switzerland and Marcel in Canada, the communication was done digitally.
For the logo, we chose a modern font that exudes stability and confidence. The logo combines stylized letters that form a strong and harmonious unit. The icon is composed of three ideas and represents Marcel Heim's leadership and pursuit of excellence. We designed a stylish color palette that embodies his strength and professionalism: A combination of deep blue, intense pink and light gray.
Marcel Heim's overall corporate design is consistent and well thought out. All visual elements harmonize with each other and together create an overall image that embodies his professionalism and expertise. From letterhead to business cards to the website - every detail is designed to leave a lasting impression and convey Marcel Heim's message.
We are proud to have assisted Marcel Heim in developing his corporate design and to have worked with him on our first client project for North America.
Do you like what you see?
We design and realize from the first to the last yes. Convince yourself of our offer and contact us, so that your brand soon shines in the same splendor.
