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Elevating the Raiders Legacy in the Heart of Las Vegas
This page touches on the high points of our journey in merging the Raiders' core brand with the vibrant spirit of Las Vegas to present an enticing opportunity for potential partners to join this remarkable new endeavor.
PROJECT GOALS
Our objective was clear – to craft a platform that transcended conventional partnership presentations, elevating the value of what was being offered. This platform needed to encapsulate both the revered Raiders legacy and the magnetic allure of Las Vegas. Our ultimate aspiration was to construct a narrative that eloquently conveyed the potential of the world-class Raiders finding a new home within the awe-inspiring backdrop of Las Vegas.
CREATING A DYNMIC PLATFORM
We built a dynamic, energized platform that translated our vision into reality. This evolved brand platform seamlessly integrated the esteemed value of the Raiders, the allure of Las Vegas, and the influence of the NFL. It resonated with the modern ambiance of the futuristic Las Vegas Stadium, while staying true to the Raiders' iconic black and silver brand identity. Our evolved branded toolkit included new typography, textures, patterns, and artful photo treatments, all thoughtfully integrated within a structured layout that effectively showcased the project's objectives. Each of these elements worked harmoniously to unveil the distilled essence of the core brand attributes: modernity, glamour, and energy.
Upon completion, the Las Vegas Raiders Co-Branded Narrative encapsulated the dynamic synergy that emerges when two powerful forces unite. This energy effectively conveyed the narrative of what lay ahead and served as a pivotal tool for the team to achieve their objectives in bringing the Raiders to their new home.
NOTE: While much of the branded content remains confidential, this overview offers valuable insight into the elements thoughtfully designed to shape a cohesive, co-branded experience.
