Client: Dexo
Market: Health Care
Project: Brand strategy and Identity
Country: UK
Year: 2023
Dexo was thought as the umbrella company for different projects related to technology, with the mission of revolutionizing the healthcare industry, by leveraging technology to streamline processes, increase financial reimbursement, provide access to data and improve patient access to their health information.
We decided to build a brand which balances a fresh, sleek, friendly and techie personality, with the seriousness, pragmatism and confidence that the industry requires, since we proposed to position ourselves as allies to the medical sector, willing to enhance their practice through technology.
We decided to build a brand which balances a fresh, sleek, friendly and techie personality, with the seriousness, pragmatism and confidence that the industry requires, since we proposed to position ourselves as allies to the medical sector, willing to enhance their practice through technology.
