Don’t Paiseh, is a campaign movement that aims at educating, removing and unblurring the sexual openness in Singapore by opening up conversations about it. By doing so, it will hopefully lead to sex positivity and better sex education in Singapore without judgement and shame in talking about it.

There is a taboo and shame culture when it comes to the topic of talking about sex especially in Singapore. A lot of Singaporeans dont know how talk about it or are shy when it comes to talking about it, due to the judgmental, close-minded and lack of an outlet to convey such experiences. Therefore, there is a need for a better sex conversations to normalise this topic of taboo.

Usually sex is often seen as something dark or taboo. Using fruits as a metaphor, it represents relationships, in a fresh, healthy and bright manner. Just like fruits, sexual experiences are a part of human nature, and we should not keep it as a taboo for long.