![packaging design brand identity product 3D alchohol Gin Packaging label design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/72a030179376405.64f88506ed49f.jpg)
Project Scope
Brand Development
Packaging
Art Direction
Packaging
Art Direction
New Premium Spirits Company, The Collective Spirits Co. was created by a group of Welsh, international rugby-playing friends: Mike Phillips, James Hook, Shane Williams and Lee Byrne.
The collective name and mark reflect the coming together of
four close friends to produce a premium lifestyle brand that people will want to be a part of.
![packaging design brand identity product 3D alchohol Gin Packaging label design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e5c2eb179376405.64f88506ec0b8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/daa38b179376405.64f8908ae073e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/92031f179376405.64f8908ae15d6.jpg)
![packaging design brand identity product 3D alchohol Gin Packaging label design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/39c956179376405.64f8908b74f13.jpg)
![packaging design brand identity product 3D alchohol Gin Packaging label design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a70ed2179376405.64f8908b6c8c4.jpg)
Taking inspiration from inherently Welsh rugged landscapes and striking lifestyle images, reiterating their connection to the Welsh landscape and coastline.
![packaging design brand identity product 3D alchohol Gin Packaging label design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/59a021179376405.64f8908b6b899.jpg)
Each bottle has been designed to display one of the legendary numbers 9, 10, 11 and 15 – reflecting the number of carefully selected botanicals which are hand-picked from the shores and landscape that surround each player’s home, to create four distinctive flavours with unique, individualistic charm.
![packaging design brand identity product 3D alchohol Gin Packaging label design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cb76f7179376405.64f8908b6e974.jpg)
![packaging design brand identity product 3D alchohol Gin Packaging label design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8bdbc9179376405.64f8908b70fbb.jpg)
![packaging design brand identity product 3D alchohol Gin Packaging label design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/583c83179376405.64f8908b6d95a.jpg)
![packaging design brand identity product 3D alchohol Gin Packaging label design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/441230179376405.64f8908b725dd.jpg)
![packaging design brand identity product 3D alchohol Gin Packaging label design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/523497179376405.64f8908b73e18.jpg)
![packaging design brand identity product 3D alchohol Gin Packaging label design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9874c0179376405.64f8908b6fbcb.jpg)
"The response to the design and packaging of the bottles has been fantastic – gaining attention from global players. We couldn’t ask for more! "
Paul Miller (Associate Director)