This project is a learning experience, so feel free to unleash your imagination. Imagine we have a fashion shopping app with essential functions like a homepage, product search, user profile, and shopping bag. Our new challenge is to add a "Wishlist" feature. Here's a glimpse of the previous UI:
Before designing a new UI, it is useful to know which apps already have this feature.
Below are some examples of apps that include a Wishlist feature:
The primary user of a Wishlist feature in a shopping app is the Online shopper, who seeks convenience and efficiency when organizing and planning their online purchases.
Main Pains:
- Users can't collect their favorite items shown in ads.
- Users can't organize items efficiently due to the process of searching for them.
- Users can't save their favorite items when they change their minds about making a purchase.
To understand the problem thoroughly, I've mapped out user flows by problem (pain) and selected potential solutions for visualization in the app. Please find the schematics Miro project below.
I added a "Heart" symbol to the app's navigation bar for instant access to the "Wishlist" feature. This symbol is also present on item pages and menu items for adding to the bag or purchasing, as well as in the "Bag" for easy item management.
UI before and after implementing:
User flow 1: “Users can't collect their favorite items shown in ads”
UserFlow from the "Homepage" caters to our aesthetically-minded users who browse ads for novelties. The "Wishlist" is crucial, allowing them to save desired items, whether for immediate or future purchases.
User Flow 2: “Users can't organize items efficiently due to the process of searching for them.”
User Flow via the "Search page" suits users seeking specific products or fashion looks, employing categories or keywords for efficient navigation.
User Flow 3 - “Users can't save their favorite items when they change their minds about making a purchase.”
User Flow from "Search Page" to "Bag" and "Wishlist" is for users to build their style and save items for later. They add order-ready products to the "Bag" and wishlist those not currently purchasable.
Finally, here is the ultimate design of the app.
Thank you for watching!
