Organic Clothing is Clothing made from materials raised on or grown in compliance with organic agricultural standards.

Organic isn't something you just "do". It's something you live.
You eat it, breathe it, grow it, and now with John Patrick you can wear it. Why shouldn't advertising be sustainable too?

For this campaign we create 4 sustainable advertising strategies, Mixing great technology and nature. One activation for each season, one for each element on this earth.

Steam Projections. a surreal but sustainable way to show the collection.

kinetic gestures + Projection on water
An interactive display of the current collection.

Wind powered billboard, showcasing the Collection highlights.

Clean Graffiti: With the use the dirt (or the lack of) a message is created. 

Social Media Strategy
Promote Brand on Facebook groups/brands that embody John Patricks's Organic ideals.
Change direction to a more dynamic and engaging attitude.

Miami, 2014