The year is... well, you’re not exactly sure. 1800s.
You’re at the Indiana State Fair. Fiddlers battle, blacksmiths hammer, and steam engines rattle. And you know what you could really go for right now?
Some cold dairy!
Luckily for you, the American Dairy Association has not forgotten this old-timey corner of the fairgrounds. They’re ready to satisfy your cravings without breaking the spell (although they do have to account for inflation; sorry.)
I designed this lush and creamy menu board to catch the eye of patrons in the heritage section of the Fair. The new design is easier to read from a distance, and offers extra visual interest when close-up, too.
I’m an avid time-traveler, endlessly impressed with the ornate imagination and rigorous control of yesteryear's designers. How did they create things that I, with every digital crutch under the sun, can just barely approximate?
