Young People Cornwall first started working with local youth groups in 1974. Since then they have continued to push further and harder to support and improve the young people’s lives across Cornwall. 

Their work is described as edgy, dynamic and innovative - their maverick approach ensures that young people’s voices are heard. 

But their brand had lost some of that dynamic edge over the years. We approached them to ask if they’d be interested to be part of Kingdom & Sparrow’s CSR work for pro-bono brand development.

When our offer was taken up, we decided that there would be nobody better to work with in developing a new brand identity to appeal to young people in Cornwall, than young people in Cornwall. We approached the talented Graphic Design course students at Falmouth University.

The final new identity, developed by Emily Woodall (@em.woodall.designs), feels fresh and dynamic, retaining some of the key assets from the original logo, but moving them forward. The colour palette is bright and refreshing and allows flexibility across YPC’s multiple audiences.

The creation of a range of patterns add to the lively nature of the brand world, reflecting the creativity of YPC but also young people. They are truly ownable and distinct brand assets for the brand and can be used across multiple touchpoints.