The Crucial Role of Last Mile Delivery in Today’s E-Commerce Landscape
Ecommerce sales are surpassing 5.7 trillion dollars. Everyone loves to pick up their phone, place an order online, and get anything they can dream of safely delivered to their front door. In other words, if you want to remain competitive in the fast-paced world of ecommerce, you need to ensure all your deliveries hit the specific time range agreed upon at the time of the order placement.
Why is this happening? Major retailers like Target, Walmart, and Best Buy are all shifting their revenue models to accommodate ecommerce pathways. Yes, ecommerce makes shopping more accessible, but these major suppliers, just like your business, must accommodate last mile delivery as part of their operations planning.
Roughly three-quarts of all U.S. adults are using smartphones to place an ecommerce order. That means the challenges of last mile delivery are never-ending. You must adapt to a 24/7, 365-day-a-year delivery schedule if you want to keep orders moving smoothly through your online sales funnel.
One of the more significant ways ecommerce has shifted logistics is the need for real-time tracking. Advanced technology through AI optimizing routes and trackers that are much smaller than the old-school black boxes on the trucks allows for efficient data delivery. Now, smaller tracking devices can be placed in individual units, including those ecommerce brands that want higher security and require instantaneous results for where deliveries are in the current supply chain.
Most of the ecommerce world also relies on data for decision-making. Having AI analyze everything from customer behaviors to what last mile providers offer the most reliable service ensures companies can make innovative decisions whenever demand spikes around the holidays or a new toy goes viral on TikTok. That kind of adaptability drastically improves the end customer’s experience and elevates your ecommerce word-of-mouth branding in online reviews.
All these benefits can be leveraged by contacting our last mile delivery services at Swift Delivery & Logistics. Ecommerce is placing massive demand on the global supply chain. Our team at Swift alleviates these concerns by efficiently storing and delivering multiple packages from all kinds of sources through pooled distribution and dedicated routes. We carefully analyze your unique ecommerce business needs and craft a solution that boosts efficiency while reducing costs. In other words, you get a partner in growing your ecommerce business just as invested in quality delivery as you.
We frequently work with ecommerce brands by offering affordable delivery services easily competitive with national couriers – especially for multiple package efficiency. We are proud to move products around the greater Maryland, Virginia, and Washington DC area, as well as partner with trusted peers in the logistics industry to ensure all products reach their accurate and timely destinations.
Ecommerce is shifting how we all do business. There are serious concerns about packages being kept in climate-controlled areas to avoid costly damage or inefficient supply chain logistics for returns. Consider brands that rely on a returns model, like optical companies that allow home test kits or even the popular DNA testing strips that have to be returned to be completed. These ecommerce-based businesses must have reliable last mile delivery, or their entire operating models fall to pieces.
Our role at Swift is to utilize smart technology to ensure ground-level and last mile systems are consistent, accurate, and with the lowest possible risk of missed attempts. We streamline your resources so your ecommerce brand can maintain quicker order fulfillment, all with the ability to meet today’s marketplace. Contact our team today, and let’s discuss how Swift can improve your ecommerce business.
