Data visualization analytical dashboard to analyze and optimize a supply chain network for a telecommunication company.
Problem Statement: Creating a data visualization analytical dashboard to analyze and optimize a supply chain network for a telecommunication company.
Primary Research:
About
Telecommunication or telecom companies play a crucial role in providing communication services over long distances using various technologies. They facilitate the exchange of information, voice, data, and video between individuals, businesses, and other organisations.
The main offerings from these companies are:
Infrastructure
Network
Varied Services
Infrastructure: Telecom companies invest in building and maintaining a vast infrastructure to enable communication. This includes laying fiber optic cables, deploying cell towers, and establishing satellite networks. These infrastructures form the backbone of their services.
Network: Telecommunication companies create and operate complex networks to transmit data and signals across different geographical areas. These networks can be wired (e.g., fiber optics, copper cables) or wireless (e.g., cellular, satellite).
Services: Telecom companies offer a range of communication services to their customers, which can include: Mobile, Landline, Data, VAS, Customer Support.
USER PERSONA
Supply Chain Analyst - Krishna
Background: Krishna is a 32-year-old Supply Chain Analyst working for a telecommunication company. He has a Master's degree in Supply Chain Management and has been in the industry for the past 7 years. Krishna is highly analytical, detail-oriented, and passionate about optimizing supply chain networks to enhance operational efficiency. He has a strong understanding of data analysis, statistical modeling, and visualization tools. His goal is to streamline the company's supply chain operations and reduce costs while maintaining high customer satisfaction.
Goals:
Improve Supply Chain Efficiency: Krishna’s primary goal is to optimize the telecommunication company's supply chain network by identifying bottlenecks, reducing lead times, and minimizing inventory levels without compromising on service levels.
Enhance Decision Making: Krishna aims to make data-driven decisions by analyzing various key performance indicators (KPIs) to understand the performance of different facilities and locations within the supply chain network.
Identify Trends: Krishna wants to track the revenue trends over time to spot any patterns or anomalies, allowing him to align the supply chain strategy with the company's financial goals.
Efficient Facility Management: Krishna needs to identify the top-performing facilities and locations in the supply chain network to replicate their best practices across other locations.
Customizable Reporting: Krishna requires the dashboard to have customizable report generation capabilities, enabling him to generate specific reports tailored to different stakeholders' needs.
In-depth Analysis: Krishna wants to conduct detailed inventory and shipment analysis to ensure optimum stock levels, timely deliveries, and minimal holding costs.
Gathering Feedback: Krishna aims to incorporate customer feedback and service desk data in the dashboard to identify areas for improvement and enhance customer satisfaction.
Challenges:
Data Complexity: Managing and analyzing vast amounts of data from multiple sources can be challenging and time-consuming.
Identifying Root Causes: Krishna faces difficulty in pinpointing the root causes of supply chain inefficiencies and devising effective solutions.
Stakeholder Communication: Presenting complex data to non-technical stakeholders can be challenging, so the dashboard needs to provide clear and easily understandable visualizations.
Real-time Updates: Ensuring that the dashboard's data is up-to-date in real time to enable timely decision-making and avoid basing strategies on outdated information.
Empathy Mapping
Says:
I need to streamline our supply chain operations and reduce costs while maintaining high customer satisfaction.
Thinks:
"I hope this dashboard provides clear insights into the supply chain performance."
"Analyzing the KPIs will help me identify areas for improvement and optimize the network."
"Understanding revenue trends will allow me to align supply chain strategies with financial goals."
Feels:
"I am eager to explore the visualizations and make data-driven decisions."
"Managing and analyzing vast amounts of data might be overwhelming."
"I wonder if the dashboard will identify the root causes of inefficiencies in the supply chain."
Does:
Interacts with the dashboard regularly to monitor supply chain KPIs and performance.
Utilizes filters and drill-down features to analyze specific facilities or locations in detail.
Generates customizable reports for different stakeholders to communicate insights effectively.
Pain Points:
Data Complexity: Struggling with handling and interpreting large amounts of data from multiple sources.
Stakeholder Communication: Finding it challenging to present complex data to non-technical stakeholders.
Time Constraints: Balancing day-to-day tasks with the need to analyze and optimize the supply chain.
Gains:
Data-Driven Decision Making: The dashboard provides clear visualizations and KPIs, empowering Emma to make informed decisions.
Efficiency and Cost Savings: The dashboard helps Emma identify inefficiencies and optimize supply chain operations.
Improved Communication: Customizable reports facilitate better communication with different stakeholders.
How the Dashboard Helps:
Visual Representation: The data visualization analytical dashboard provides visually appealing charts, graphs, and tables to easily interpret complex supply chain data.
Comprehensive KPIs: The dashboard presents essential KPIs, such as inventory turnover, warehouse efficiency, order rate, and forecast accuracy, in an organized manner, helping users to track performance and identify areas for improvement.
Revenue Trend Analysis: The dashboard showcases revenue trends over time, allowing users to correlate supply chain performance with financial outcomes and make strategic adjustments accordingly.
SLA Compliance(Service legal agreement): Incorporating SLA that defines the expected level of service or performance that the provider will deliver.
Customizable Reports: Users can generate customized reports to share insights with various stakeholders, tailoring the data and analysis to suit their specific needs.
Inventory turnover trend: Dashboard provides inventory turnover trends to analyze the inventory turnover for the specific facility or all the facilities.
Shipment Analysis: The dashboard provides an in-depth analysis of inventory levels, shipment patterns, and delivery times, assisting Emma in streamlining supply chain processes and reducing costs.
Feedback Integration: The dashboard integrates a help desk/feedback portal to collect customer input and identify pain points, empowering users to address issues promptly and enhance the overall customer experience.
The Dashboard,
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