Loreto S. Escandell's profile

Penguin Books & MoMa Collab

Imagine the great MoMa and the renowned Penguin Books decided to hold hands and work together in a project. This would deserve a design worthy of those names. But, what if we could only use Penguin's logo to design this event's poster?

This was the situation we put ourselves at the start of this project, and we realized there was an easy answer to solve this design: we tell a story.
If there's something Penguin is good at it's obviously sharing thousands of stories, in all sizes and generes possible. And between all those stories, there's one that repeats all around the wold: person meets person, share an unexpected look, and just like that love is born.

This was the basis for the design of our posters. Each design can work independently, but just like a book with a missing second part, it's most enjoyable when you have the whole story. 
Penguin Books & MoMa Collab
Published:

Penguin Books & MoMa Collab

Published:

Creative Fields