PRODUCERS TRUST (SaaS in AgTech)
Producers Trust is on a mission for farmer well-being and provides a platform of digital tools and services that optimize agricultural supply chains via transparency and traceability. As Director of UX/UI, I worked closely with the product and engineering teams to define requirements and create smooth user flows, detailed wireframes, and GUI elements for a sustainability claims manager (Android app) for farmers on the ground.
I also managed the design of ProducersMarket.com (an online marketplace) and ProducersTrust.com (a corporate site). My responsibilities also included: maintaining style guides, technical writing, designing information graphics, and conducting user testing.
Director of UX/UI responsibilities
• Co-wrote requirements with the product team.
• Created workflows and wireframes for all user personas and feature sets using Figma
• Designed GUI and wrote all copy.
• Created icons, components, and overall design system.
• Design lead on all three websites and one mobile application.
• Design lead on all corporate communications including information graphics, presentations, and branding projects.
• Presenting work to investors, stakeholders, C-suite, and engineering teams.
• Wrote survey questions and collaborated with support team to garner feedback from beta testers during user testing phase.