We tackled the challenge of revamping the visual identity of our high-quality snail mucin cream and serum labels, focusing on a modern yet delicate aesthetic tailored specifically for Amazon's marketplace. To ensure the product catches the shopper's eye amidst the vastness of e-commerce, we conducted an in-depth study of Amazon's storefronts, paving the way for a design that not only stands out but also captivates the user.
Color Palette: For the cream, we opted for a deep navy blue (#11323D) exuding luxury and confidence, while for the serum, we chose a darker celestial blue shade (#1C7690) evoking serenity and freshness. This chromatic choice aims to create a harmonious contrast, reflecting the product's duality: potent yet delicate, ensuring it vividly pops in Amazon's storefront.
Font: We selected the Concord Medium font for its modernity and readability, customizing its strokes to impart a sharp yet delicate character. Thickened parts of the letters emphasize the product's robustness, while thinner strokes highlight its delicate and exclusive nature. This typographical choice has been optimized to capture the user's attention even on digital screens.
Delicacy and Modernity: The primary goal is to emphasize the product's delicacy through the strategic use of color, font strokes, and graphic elements. Simultaneously, it communicates modernity and the efficacy of the formulation. The design has been meticulously calibrated to ensure the product shines on Amazon's storefront, capturing the attention of online shoppers and inviting them to explore the unique essence of our snail mucin cream and serum.
