Budscout

Brand Strategy / Brand Identity / Messaging / UX/UI Design / Video / Product Design / Engineering / Sourcing / Manufacturing / Tradeshow Booth / 3D Visualization

Budscout is a cost-effective, canopy scouting, and plant stress detection robot that provides artificial intelligence-generated insights to optimize any cannabis growing operation. Budscout offers everyone from CEOs to head growers unprecedented efficiency, sustainability, and precision in their operations. By making this new technology easily accessible to the industry Budscout represents a true revolution in cannabis cultivation.

By autonomously monitoring crops 24/7, it enables growers to identify and address potential problems before they result in a loss, thereby improving crop quality and yield while optimizing resource use. Its advanced algorithms and image-recognition technology provide real-time data on crop health and growth, empowering growers to make informed decisions about their operations, forecast their harvest, and reach their full potential with peace of mind.

Brand Identity

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The Budscout brand reflected its smart hardware and software technology while staying approachable and welcoming. We created a brand that felt technical and precise with bold colors and sharp edges, but also relatable and modern with the use of lifestyle photography and crisp typography. The Budscout logo is a combination of the “B” monogram with a forward-moving arrow. The negative space between the arrow and the “B” forms an arrow from a compass to communicate that Budscout can guide your business toward success. In addition, the triangular shape and orange color is a nod to a warning symbol because Budscout alerts you to potential growing hazards in your operation.

UX/UI

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Budscout’s design innovation goes beyond just ease of use and functionality. Budscout’s boom arm incorporates all critical environmental sensors, providing cultivators with real-time data on plant growth and health. By interviewing large and small-scale cannabis teams, technicians, head growers, and business executives, we were able to create a client portal with grow data customized to meet each group’s needs.

Its environment monitoring capabilities enable growers to stay on top of critical factors such as temperature, humidity, and CO2 levels, and take corrective actions quickly to minimize yield losses. Its disease and pest detection capabilities enable growers to detect and address potential threats early on, minimizing damage to crops. Its crop optimization and decision support features provide growers with insights and recommendations that can help them maximize yield and efficiency. We also designed a landing page to drive preorders, schedule demos, learn more about how Budscout can help their harvest and capture contact info.

Engineering

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The hardware design is optimized for ease of use, with a track rail system that can be easily attached to existing rack systems in cultivation rooms, allowing for quick installation and adaptation between different growing environments. While primarily communicating through an online cultivation platform, the robot’s design features a high-powered LED light strip that offers immediate visual communication to growers. The light strip provides real-time updates, communicates activity through carefully designed light patterns, and locates areas that require immediate human attention. Furthermore, the robot is designed with servicing and upgrading in mind, resulting in increased longevity and reduced environmental impact.

Activation

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MNML helped Budscout showcase its capabilities at MjBizCon 2022 with a moving prototype, UI demonstration, and a product sizzle reel. The Budscout booth created a strong presence at the convention and raised the bar in terms of branding and advanced hardware design in the cannabis/tech industry.