Farming First

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Farming First

Brand Strategy & Positioning / Identity / Messaging / Product Development / Packaging / Illustration / Tradeshow Booth / Website Design

Located across 1400 breath-taking acres in Los Alamos, California, Farming First grows high-quality, sun-grown cannabis at an incredible scale, consistency and value that the industry has been missing. By bringing together the best of agricultural know-how and modern innovation with expert farmers, lifelong entrepreneurs, cannabis-industry veterans and visionary designers, Farming First’s mission is built for the future of cannabis.

With a focus on sustainability, Farming First grows outdoors with the power of the sun using 2.5% of the energy consumed by indoor cultivation processes, water reclamation and environmental wildlife consideration and support.

From ideation to execution, our team produced everything from brand strategy, identity and printed materials to product development, packaging, trade show booth and website design.

Grown Different

Through a newspaper format, we highlighted who Farming First is and what makes them special, and how they can be a valuable partner to your cannabis company whether they are selling their retail-ready brands, providing bulk wholesale flower, white-labeling and co-packing for your brand, or establishing custom farming contracts.

Wholesale with Heart

Farming First took consumer touch-points seriously, something that is often overlooked in wholesale operations. The packaging we designed for the brand appeals to consumers while staying functional for the many workers that fulfill each order.

Using a one size fits all approach, the stickers can quickly be used on both a 1lb bag and a 10lb bag, streamlining the packing process. Its placement ensures the important information is always in view of the packers when handling large orders. A clear viewing window towards the bottom of the bag shows the flower always looking its best. Each label not only serves as a useful quality assurance check, but also provides a more human, personal touch. A pop of their brand color along with their motto is printed on the bottom of each bag as a surprise and delight to their customers.

The Strawberry Craze

In the summer of 2022, a cannabis trade show was approaching but Farming First’s hoop houses were still being constructed.
We took a creative approach for the trade show brand activation and handed out samples of the mouthwatering strawberries that are grown on their farms. With a clever nod to cannabis packaging, the strawberry samples helped established brand recognition in the cannabis industry and built anticipation for Farming First’s flower. This unique activation cut through the abundance of cannabis sample giveaways and became a memorable experience for event-goers.