Tattoo©Arte
Visual identity
About
Tattoo©Arte is a tattoo studio where a group of talented and passionate tattoo artists has come together. Their mission is to celebrate tattooing as a form of contemporary artistic expression, allowing each tattoo artist to bring their unique vision. In this space, tattooing is not merely body decoration but a creative manifestation that enables clients to express their individuality uniquely. Each tattoo artist contributes to creating an environment where creativity flows freely, making Tatto.Arte a place where tattooing is more than just a mark on the skin; it is an authentic expression and a celebration of art.
Challenge
The goal when creating Tattoo©Arte visual identity was twofold: build a minimalist brand that stood out for its simplicity yet carried deep meaning and piqued the curiosity of the audience. I opted for a modern font with varying letter thickness to represent the diversity of the tattoo artists' specialties. The letters "oo" are circles, symbolizing the touch of the needle on the skin. Pink represents the variety of colors in tattoos, while black pays homage to monochromatic tattoos, a timeless form of art. This visual identity reflects the passion for tattooing as an art form and the authenticity of Tattoo.Arte collaborators.
