In Chapter 3 Season 4 of Fortnite—Wilds—players embarked on an exhilarating cinematic journey set within a lush jungle adventure. Our responsibility entailed a tight collaboration with the Game Team and CG to craft compelling branding that would effectively highlight, elevate and immerse players in this wild jungle odyssey.
As a significant component of the gargantuan launch strategy, we conceived a thrilling OOH teaser poster series. These posters not only introduced upcoming Battle Pass characters but also hinted at the mysterious ancient ruins POI, all while igniting anticipation for the upcoming season.
Art Director: Jane Lin
Creative Directors: Dan Clark & Monica Philpott
Lead Designer: Cody Petruk
Senior Designer: Rico Macias-Zepeda
Motion Graphics: Meredith Schmidt
Lead CG: Adam King
Senior Designer, CG: Jon Meilike
