Jeep Tour

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Jeep Tour

2023 – Logotype & Visual Identity

Jeep Tour is a Kyrgyzstan's top tour organizing company, serving a diverse clientele that includes both international travelers and local enthusiasts. Founded by Zhalyn and Aizada, with over 8 years of experience in the field, they have guided over 600 adventurers from across the globe through the landscapes of Central Asia. Specializing in the captivating region that spans Kyrgyzstan, Kazakhstan, Uzbekistan, and Tajikistan, Jeep Tour's expertise lies in revealing the hidden gems of Central Asia. Beyond tailored tours, Jeep Tour simplifies travel with car and equipment rental services.

Zhalyn and Aizada recognized the importance of a thoughtfully crafted brand identity in conveying their dedication and enhancing the overall customer experience. They contacted us to redesign their brand image and the website. This case study will center on reshaping the Jeep Tour brand.

Keywords

During the interview with a client, we uncovered essential keywords that would later serve as the foundation for shaping the brand's new identity. Keywords plays significant role in crafting a fresh brand image, making this step a crucial one in the process of obtaining the right terminology.

Logotype

The logotype was created around three core concepts: Wheels of a car, Road, and Glasses. This resulted in a simple yet powerful design featuring two spheres connected by a single line. Visually, it evokes the imagery of both wheels and glasses, but it carries a deeper meaning—symbolizing the journey 'From point A to point B,' a fundamental essence of the client's business. The choice to fill one circle while stroking the other represents the transformation from a busy, hectic city life to the serene and rejuvenating natural world that Jeep Tour's tours offer. Paired with a strong yet charismatic lettermark, this logo became the new face of Jeep Tour.

Adaptive Logoset

Displayed below are all the logotypes developed for Jeep Tour's new identity, containing horizontal, vertical, and lettermark variations of a new logotype. Given the logo's versatile applications in different scenarios, ensuring its adaptability is a crucial aspect in a logo design projects.

Brand Tagline

While talking with clients, the word "Explore" stood out as a recurring theme. Recognizing its importance, we didn't only incorporated it into the logotype design but also elevated it to become the brand tagline. The tagline evolved into "Let's Explore Central Asia Together" and "Explore the Land of Water"' resonating strongly with clients who prioritize enabling travelers, both international and local, to discover new dimensions of these captivating Central Asian countries.

First Brand Pattern

As mentioned earlier, the logotype was crafted around three key concepts: car wheels, roads, and the symbolism of glasses or eyes. The first brand pattern amplifies the "Road" concept, exuding dynamism and versatility.

The second brand pattern serves as a versatile "filler", suitable for various applications, making it effortlessly adaptable for different contexts and uses.

Color Palette

Jeep Tour's color palette draws inspiration from the natural beauty of Kyrgyzstan, serving as a visual embodiment of the captivating tours offered by the company. This palette is thoughtfully crafted to not only represent the essence of the tours but also to kindle heightened interest and curiosity among potential customers about exploring these breathtaking countries.

Result

In conclusion, our collaboration culminated in the creation of a dynamic, fun, and strong brand identity for Jeep Tour. The client expressed that the project's outcome exceeded their expectations, effectively conveying their values, mission, and goals through a perfectly designed visual language.

We extend our heartfelt gratitude to Jeep Tour for entrusting us with their brand and logotype redesign, and we wish them continued success and prosperity in their future endeavors!