I conceptualized, illustrated, researched, and expanded every aspect of the 2D Avatar design system and its integration into various other Facebook App products, all while taking into account the experiences of 3 billion potential users. Additionally, I created 2D orthographics of Avatar designs intended for 3D rendering and oversaw their direct translation into the Metaverse. This encompassed creating concept art with callouts for 3D artists.

After transitioning from Avatars to the Visual Systems Expressions team, my responsibilities grew to include art direction for creative vendors, illustration of cultural moments, and providing guidance to other in-house artists.