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Holly Beach Wheat - Mudhen Brewery

Jen Borror
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Pen and ink drawing for Holly Beach Wheat beer can label.
Holly Beach Wheat by Mudhen Brewery

This label was designed with the Wildwood Shore in mind. The name of the beer is focused on the holly trees that grow near the beach and the grassy low marsh areas in New Jersey. 

Illustrated in pen and ink on paper, the horizontal length of the label tells a store of those holly trees, the rolling beach waves and sprigs of tall grass. The beer label itself is foil allowing the art to glisten and pop off the shelf at the beer distributor. 
beer craft beer beer design ILLUSTRATION pen and ink Label Packaging packaging design visual identity can
Pen and ink drawing for beer can label.
Beer can label design with hand drawn illustration for NJ beach.
beer craft beer beer design ILLUSTRATION pen and ink Label Packaging packaging design visual identity can
The illustration was also used on prints, marketing, signage and PILLOWS! at The Hen Houses, a micro resort in Wildwood, NJ. 
Hen Houses in wildwood New Jersey.
Hoot Design Studio
Illustration • Branding • Label & Packaging Design
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Holly Beach Wheat - Mudhen Brewery
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Jen Borror's profile

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Jen Borror's profile
York, PA, USA

Holly Beach Wheat - Mudhen Brewery

Beer can label design with hand drawn illustration on NJ beach. Illustrated in pen and ink this label shows holly trees, rolling waves on the Wil Read More

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