In our R&D VFX department, we merged mixed reality with marketing, inspired by "Boston runs on Dunkin." We spotlighted Boston's iconic Prudential building, filmed from the MIT campus. Our vision featured a large donut atop the Prudential, realized through 3-D modeling. We integrated realistic physics and added a nostalgic blimp from the Simpsons. Ambient sounds of cars and airships completed our immersive visual narrative.