Marés Vivas | Visual Identity

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Marés Vivas is a music festival held in Vila Nova de Gaia in July. It had its first edition in 1999 and in 2010 it held its eighth edition, featuring bands such as Placebo, Morcheeba and Ben Harper. In 2011, the ninth edition featured names such as Manu Chao, Skunk Anansie, Moby, The Cranberries, Aurea and Mika. In 2013, the eleventh edition was named MEO Marés Vivas, with the naming sponsor MEO, and took place on July 18, 19 and 20. In 2016, the festival featured Elthon John, Tom Odell, Kodaline, Dengaz, Lost Frenquencies, Rui Veloso, James Bay, Kelis and D.A.M.A. on July 14, 15 and 16.

URBAN, COMPREHENSIVE AND UNMISSABLE

The festival is defined by being urban, comprehensive and unmissable. Urban due to its proximity to the cities of Gaia and Porto, which makes it easy to get to by public transport, and comprehensive due to the diversity of famous artists that can be heard at this festival, which makes it a must-see for a large audience coming not only from Portugal, but also from the rest of Europe. In addition to the music, it takes place in a natural setting very close to the beaches, and is also very concerned about the environment. The target audience is young people and adults due to the artists belonging to various eras and the festival’s long hours (from 4pm to 4am), which allow a great deal of freedom for the different age groups.

VISUAL IDENTITY

Bearing in mind that the festival has a fun, versatile and diverse character, the visual identity was based on the representation of the five different stages at the venue, which present five different musical styles, at five different times, with five different atmospheres. The logo takes the form of five stages distributed and positioned in such a way as to create a visual image associated with the tides (= “marés”), making a connection with the festival’s name. The typeface also has curved details. Posters, Instagram posts, video stories and a website simulation were created.