The Great Fizz- Can Labels Illustration & Design
THE OPPORTUNITY
The Great Fizz is non-alcoholic fizzy drink. Positioned as a Bold and Innovative alternative in the non-alcoholic beverage space. Enlisted me to illustrate their can collection.
THE SOLUTION
To stand out, The Great Fizz's labels prioritize clear messaging, innovation and a hint of fusion, distinguishing it from competitors. The design approach involves creating colorful fruity illustrations with a character for all the flavours. To maintain consistency, all the fruits are incorporated to distinguish between flavours, achieved through changes in elements within the illustration.
Featuring a cream base color as per the brand colors with flavour specific illustrations along with leaves, turban, rural man and experimental typeface.
Services: Logo, Illustration & Label Design
