CLIENT / Noya Shanghai

DESIGN / Rebrand + Logo + Visual Design

NOYA | North of Yangpu 

A prominent cultural landmark in Shanghai, seamlessly blends fashion, design, music, art, dining, skateboarding, and more. Noya revolves around youth culture, it's a public space & social platform dedicated to bringing like-minded people together to share ideas and create meaningful connections.

LOGO CONCEPT / 
The envisioned logo design for NOYA draws inspiration from spray painting culture, embodying the spirit of youthful expression and unrestrained creativity. It reflects a space where individuals can authentically embrace their unique style and personality without constraints.