My concept includes merging a nannying service with a spider. When approaching my branding I wanted to make my logo seem friendly yet modern to bring in a refreshing approach to a nannying service, which is something that has been around for a while. I chose simple colors and rounded lines to create a soft and child-friendly look. My deliverables focused on the parents searching for a nanny as well as the child that may be receiving this service. 

App: Arachnanny app to find nannies in your area. 

Clothing: Baby clothes as a from of advertising and merchandising.