RUCKAWAY®
Branding / Art Direction
Sydney, Australia
RUCKAWAY® offers high quality rucking equipment to allow anybody to start experiencing the broad range of benefits rucking has to offer.
Rucking is a form of physical activity that involves walking or hiking with a weighted backpack or rucksack. The word "ruck" is derived from "rucksack," which is a military term for a backpack. In rucking, individuals typically load their backpacks with extra weight, such as sandbags, bricks, or specific weights, to make the activity more challenging.
Rucking offers a full-body workout and can be adapted to various fitness levels, making it accessible to a wide range of people. It provides several benefits, including improved cardiovascular fitness, increased strength, endurance, and a calorie-burning workout.
Additionally, rucking allows individuals to enjoy the outdoors and
explore natural environments while engaging in physical activity. It has gained popularity as both a fitness routine and a recreational activity.
explore natural environments while engaging in physical activity. It has gained popularity as both a fitness routine and a recreational activity.
