NESCAFE START STRONG FINISH STRONG is a personal project i enjoyed working on.

This idea was crafted by leveraging Nescafe's brand speak of "start strong, finish strong." I believed it would be a wonderful concept to tailor this message specifically for students, as it carries multiple layers of meaning.

University of Lagos was used as a case study for this project.

PROBLEM SOLVED: This campaign was designed to inspire and motivate students, with its timing specifically aligned with the start of a new college session with a range of visuals from beginning of academic year down till the graduation ceremony.

This campaign serves to directly and indirectly inform students about the brand's offerings and how these offerings can assist in maintaining their focus and promoting an active mindset over time.

These OOH banners are strategically placed in key locations such as the school entrance, within the school premises, and storefronts, ensuring the target audience can readily view and engage with the conveyed message.

The mockup for this project was available via https://nigerianmockups.com/