Rose Anderson's profile

TRADE SHOW MARKETING

8' x 5' VEGAS TRADE SHOW BACKDROP
I designed this booth display for Alcoa Fastening Systems for their Las Vegas Conventions. I explained that we needed to stick to a "brand" in order for their customers to be able to quickly recognize them while perusing industry magazines, catalogs or during the tooling conventions they attend. After he chose a patriotic theme in the hopes that their American-made products might pull further ahead than the ones from China, I gave them three options and they chose this version.
During the show a new customer stopped by to get a quote (he mentioned, specifically, that my display had captured his attention as he walked down the aisle) -- which ultimately resulted in an $800,000 annual contract with this new client.
This is a page from the company newsletter describing the success of that convention.
(I did not create this announcement)
This is a full page ad, which I designed, that printed in the Las Vegas Convention Directory.
This is a quarter page ad which runs, quarterly, in Fastener Technology International magazine.
TRADE SHOW MARKETING
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Owner

TRADE SHOW MARKETING

8' x 5' backdrop, trade show catalog ad, magazine ad.

Published: