Tech Innovation Film
AT&T 5G Helmet
True innovation in sport means expanding who can access the game.
![3D motion brand animation c4d product motion design design innovation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/948c04184276411.654ea0728f753.png)
What if technology could change the game for Deaf and hard of hearing athletes impacted by on-field communication barriers?
We helped AT&T introduce the AT&T 5G Helmet: the world’s first football helmet designed to level the playing field for Deaf and hard of hearing players.
Collaborating with Translation, we crafted a film that serves as a celebratory introduction of this technological marvel, through a dynamic exploration that brings to life the helmet's design and cutting-edge features. Powered by Letin AR technology, the helmet enables coaches on the sideline to instantly deliver plays to the eyes of players via AT&T 5G technology.
The film speaks to this immediate impact, leaving audiences with a profound understanding that the AT&T 5G Helmet is more than just protective gear—it's tangible progress in the ever-evolving landscape of sports technology.
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Motion Graphics that Match the Speed of the Game
We created a series of motion graphics during the RnD phase of this project to represent the communication between coaches and players using the AT&T 5G Helmet.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3edb23184276411.654ea060ba672.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/07b81a184276411.654ea060b8c6c.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/cfe050184276411.654ea060bb02a.gif)
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Process + RnD
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/d0c087184276411.654ea06394f92.png)
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![3D motion brand animation c4d product motion design design innovation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/622d62184276411.6583517fba174.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c5de60184276411.654ea066ac46c.png)
![3D motion brand animation c4d product motion design design innovation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/419ca3184276411.6583517fb911c.jpg)
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Client: AT&T
Agency: Translation
Production Company: Tendril
Creative Director: Leo Mateus
Executive Producer: Mary Anne Ledesma
Directors: Molly Smisko & Don Ackerman
Producer: Gerard Goco + Cody McFarland
Art Director: Martina Stiftinger
2D Design: Jack Collis, Gabriel Rocha, Safeer Ali, Rafa Cezar
3D Design: Runbo Chen, Rita Louro, Leonardo Bortolussi, Vinicius Naldi, James Van den Elshout, Rafa Eifler, Andrew Prousalis
Model & Texture: Flavio Diniz, Andrew Prousalis
3D Animation: Sam Tato, Chris Peregom, Emi Flores
2D Animation: Gabriel Rocha, Juliana Custódio, Safeer Ali, Rafa Cezar
Light & Render: Andrew Prousalis, Yeseong Kim, Leonardo Bortolussi, Marcelo Souza, Christian Hecht
Compositors: Astrid Cardenas, Paulo Dias, Irmak Simiz, Rob Del Ciancio