PUMA's AW20 club campaign was all about inspiration of the clubs' cities. No matter if paisley style inspired by the music history of Manchester or the pattern of the Quadrilatero della moda in Milan. Layouts for commercial marketing, photos for social media and videos for stores and social platforms. All done for both clubs (+ tier 2 and 3 clubs) with each three kits telling their own kit-story.

photography: Shamil Tanna
production: FALCA
Creative agency: KNAS
Choregrapher: Playmaker