Shan-Yen Koh's profile

V-Tech

Shan-Yen Koh
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V-tech is one of the largest cordless phone manufacturer in the U.S. At the time, they had virtually no brand recognition or consistency in their packaging. Cornyn + Partners was charged with designing a strong brand identity and packaging system that distinctively delineated in all their cordless phone lines.

Creative Director: Chris Cornyn
Senior Designer: Dennis Purcell
Designer: Koh Shan Yen
Logo
V-Tech logo Wireless Phone cordless phone phone consumer electronics Consumer goods
 
Corporate Identity Manual
V-Tech logo Wireless Phone cordless phone phone consumer electronics Consumer goods
V-Tech logo Wireless Phone cordless phone phone consumer electronics Consumer goods
High-End Packaging
V-Tech logo Wireless Phone cordless phone phone consumer electronics Consumer goods
Mid-Level Packaging
Colour coded to differentiate the phone technology. Burgundy (higher specs) to Orange (basic specs).
V-Tech logo Wireless Phone cordless phone phone consumer electronics Consumer goods
Entry-Level Packaging
These phones are targeted at the teenagers.
V-Tech logo Wireless Phone cordless phone phone consumer electronics Consumer goods
Store Display Booth
V-Tech logo Wireless Phone cordless phone phone consumer electronics Consumer goods
V-Tech
Published:
Shan-Yen Koh's profile

Owner

Shan-Yen Koh's profile
Singapore, Singapore

V-Tech

Redesigned the logo, package and counter display for V-Tech wireless phones.

Published:

Creative Fields

Attribution, No DerivativesAttribution, No Derivatives