eat, drink + be
presents
An eatery
This is a brief that seems straightforward and it can be but it relies on a concept to set it apart.
As the title says and hardly alludes to it’s an eatery which can be translated into one of the two choices:
A restaurant - it’s very broad as this could entail many things from a burger place, pizza, sushi, etc.
A coffee shop - differing slightly from the above its focus is naturally, on coffee.
For both think of the type of place that it is, where it is, who the competitors are and who the target audience is.
As de riguer for any identity programme, you’ll have to create an integrated identity for the establishment of your choice
And you’ll have to start with the conceptualisation of a name. Not the easiest thing but it’s better than being assigned one as you get to define the business.
My concept was created from the brief , inspiration drew from my moodboard and a dream. A dream that has always been to create a space that has inspiring interior, sustainability and good food. Through this brief I have been able to realise that dream to an extent.
I chose the choice of a coffee shop and created a eatery with speciality coffee, good food and an heirloom shopping experience in one.The eatery is based on speciality coffee , which includes custom coffee that is related to a mood. CBD coffee that could decrease stress and custom crafted coffee that help you stay focused and increases energy. This coffee bar includes sustainability that is the mission of the eatery. Using a refill bar, being able to buy and refill coffee with custom bottles and being of very high quality.
The name , logo , mission , interior , exterior and specifics have been carefully picked to create the brand and identity of this eatery. The name chosen for the eatery has been handpicked out of a shortlist , now namely Twenty seven. The number 27 has been documented to indicate a new phase is beginning; new opportunities, growth and positive news. Setting the tone for the eatery to be a positive environment that evokes positivity and inspires growth. The eatery focuses on speciality and quality. The food therefore is focused on being healthy while still being creative.
Competitors include brands that carry interests in custom coffee, a healthy food with mission in sustainability.
Direct competitors could include Pajamas and Jam eatery in Somerset West. Speciality coffee shop like Starbucks. What makes this brand unique is the different aspects it interlinks , its location and the style which is clean and modern while still carrying character.
The location being able to be in a suburb like Durbanville or Somerset West while still being modern enough to also feature in town such as Kloof Street.
