ILL 301.2 Photography with editorial design redo
Project Brief
Design a campaign using photography as a medium to raise awareness about online scams.
Project Deliverables
1. Poster (144dpi, 2121 x 3000 px, sRGB)
2. Animated WeTransfer background
3. Choose-your-own deliverable (Should be relevant to the concept)
4. Process work
(One photograph should be in colour, and one should be in black and white)
Design Strategy
Travel scams can ruin precious time spent with family, especially when time together is already limited during the every day grind. By focusing on the emotional impact on family time, this campaign can effectively alert parents with families about travel scams.
In the object photo, I chose to photograph a Monopoly board with sketchy names like "Criminal Corner" and "Suspect Ave." Just like travel scams, the board is filled with hazards, illustrating the idea effectively. In the portrait photo, I captured a little girl looking upset and annoyed with a hosepipe, symbolizing a ruined family vacation because of a travel scam. For the third deliverable, I designed a "Scam"-version of Monopoly to help people understand travel scams better. It's a creative way to spread awareness and help people be more cautious when using the internet to book a vacation.
In the redoing of this project I focused on re-editing the photographs. For the poster I used a different photograph that communicates the emotion of being annoyed better. The photo quality is also better and not slightly blurry as the initial photo. For the object photography I re-edited the photos to make the colours look less muddy and pop more. The video for the WeTransfer background was also edited to run smoother.
The Process
Object photography & Editing
Portrait photography & Editing
Vertical Narrative
Containing all of the deliverables
WeTransfer Background
